Chivalry, Christian Vitalism, and Building a Theory Brand on Twitter with Parker from Chivalry Guild

The Chivalry Guild is a Twitter account about the theory, history, and aesthetics of chivalry. We're joined by Parker, the creator and author, who explains how chivalry is a theory of Christian vitalism. "Christian men don't have to be bugmen," he explains. We also discuss the strategy and tactics behind launching and building "theory brands" on the internet; how Parker grew the account over its first year; how much writing is necessary to grow a theory account (less than you think), and more.

The Chivalry Guild: https://twitter.com/ChivalryGuild

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